Leisure and Allied emerged in the gaming scene with "Wheels" in 1990. The game was well-received for its engaging gameplay and innovative mechanics, establishing the company as a notable player in the racing genre. The company's dedication to creating immersive experiences is evident in titles such as "Wheels 2" and "Wheels 3," which expanded on the original's success.

Specializing in racing games, Leisure and Allied has developed titles for platforms including PC and various consoles. Their work on the "Wheels" series showcased unique features such as customizable vehicles and dynamic tracks, influencing trends in the racing genre and setting a standard for future titles.

The publisher has achieved significant milestones such as the successful launch of multiple "Wheels" sequels and partnerships with various gaming platforms, enhancing their market reach.

Leisure and Allied's portfolio reflects a commitment to delivering quality gaming experiences. Their contributions have resonated with players and critics alike, earning recognition for high ratings and a loyal fanbase.

Leisure and Allied continues to shape the racing genre with upcoming projects, demonstrating their ongoing influence in the industry.