Strum is a single-player casual rhythm game in which players tap along to musical cues to score points and progress through the game. In this game, players engage with a musical experience centered around the band Call, which created the 2010 McDonald's jingle for the region, set within a promotional context. It stands out with its focus on regional branding and music, offering an interactive way to enjoy a commercial jingle through rhythm-based gameplay on web browsers and online platforms.